Deliver daily wellness options for your employees.

Over-the-counter care and food programs from FirstLine Benefits give your employees access to more healthy choices every day. Working together, we can help them take charge of their wellness.

A place for employees to shop healthy.

With our thoughtfully designed over-the-counter care program, your employees can shop healthy choices tailored to their needs at a custom company wellness store. 

  • White-labeled app and website experience engages employees and puts your company brand at the forefront.
  • Thousands of over-the-counter items offer more choices.
  • Turnkey delivery makes it easy for you to be a partner in your employees’ health.
  • Customized store inventory allows you to promote employee wellness with products they want.

An experience employees love.

96%

Member Satisfaction Rate

86%

Net Promoter Score

Visit to a pharmacy

Invest in healthy.

Every dollar spent on over-the-counter care saves the U.S. healthcare system more than seven dollars.1 By making this care more accessible to your employees, you help them make healthy choices while reducing overall healthcare costs.

New

New

Grocery benefit for FirstLine Select +

Our top tier over-the-counter care program now includes a food benefit that allows your employees to shop for healthy groceries. There’s only one account to manage and all the costs are included in your program fee.

Flexible over-the-counter and food program options.

Choose from four products that can be tailored to the needs of your employees.

FeatureEssentialsEssentials+SelectSelect+
Branded Shopping ExperienceWebsite
App
Website
App
Website
App
Website
App
Product Selection250+500+1000s+1000s+
CatalogAnnualQuarterlyQuarterlyQuarterly
More Ways to ShopMailMail
Phone
Mail
Phone
In Store
Mail
Phone
In Store
Nationwide Delivery
Expert Employee Support
Reporting and Metrics
Free Shipping on Orders $30+
Quarterly Credit Expiration Option
Annual Credit Expiration OptionNot included
Regular Member UpdatesNot included
Expansive Retail NetworkNot includedNot included
Program CardNot includedNot included
App with In-Store Product ScanningNot includedNot included
Multi-Wallet CapabilitiesNot includedNot includedNot included
Food BenefitNot includedNot includedNot included

Compare your options

Branded Shopping ExperienceWebsite
App
Product Selection250+
CatalogAnnual
More Ways to ShopMail
App
Nationwide Delivery
Expert Member Support
Reporting and Metrics
Free Shipping on Orders $30+
Quarterly Credit Expiration Option
Annual Credit Expiration OptionNot included
Regular Member UpdatesNot included
Expansive Retail NetworkNot included
Program CardNot included
App with In-Store Product ScanningNot included
Multi-Wallet CapabilitiesNot included
Food BenefitNot included
Branded Shopping ExperienceWebsite
App
Product Selection500+
CatalogQuarterly
More Ways to ShopMail
Phone
Nationwide Delivery
Expert Member Support
Reporting and Metrics
Free Shipping on Orders $30+
Quarterly Credit Expiration Option
Annual Credit Expiration Option
Regular Member Updates
Expansive Retail NetworkNot included
Program CardNot included
App with In-Store Product ScanningNot included
Multi-Wallet CapabilitiesNot included
Food BenefitNot included
Branded Shopping ExperienceWebsite
App
Product Selection1000s+
CatalogQuarterly
More Ways to ShopMail
Phone
In Store
Nationwide Delivery
Expert Member Support
Reporting and Metrics
Free Shipping on Orders $30+
Quarterly Credit Expiration Option
Annual Credit Expiration Option
Regular Member Updates
Expansive Retail Network
Program Card
App with In-Store Product Scanning
Multi-Wallet CapabilitiesNot included
Food BenefitNot included
Branded Shopping ExperienceWebsite
App
Product Selection1000s+
CatalogQuarterly
More Ways to ShopMail
Phone
In Store
Nationwide Delivery
Expert Member Support
Reporting and Metrics
Free Shipping on Orders $30+
Quarterly Credit Expiration Option
Annual Credit Expiration Option
Regular Member Updates
Expansive Retail Network
Program Card
App with In-Store Product Scanning
Multi-Wallet Capabilities
Food Benefit

1. Statistics on OTC Use. Consumer Health Products Association.