Better health,
made easy
FirstLine Benefits is becoming Optum® Personal Care Benefits. Working with health plans to provide their members with better over-the-counter supplemental benefits is what we do. With our innovative programs and products that fit seamlessly into your health plans, you can help improve member satisfaction while protecting their health for the long run.
Health plan professionals and employers
Keep your plan members healthy and happy with OTC supplemental benefits
Individuals and families
Check your account balance, order OTC products and contact customer service