Flexible OTC and healthy food benefits help keep members satisfied
Choose from four products that can be tailored to the needs of your health plan.
For a Lower Touch with Members
Essentials
Meets basic needs to deliver high member satisfaction at our lowest cost.
FirstLine Essentials
Meets basic needs to deliver high member satisfaction at our lowest cost.
Offers:
Essentials+
Delivers a more comprehensive member experience with broader product and shopping options while still keeping your costs low.
FirstLine Essentials+
Delivers a more comprehensive member experience with broader product and shopping options while still keeping your costs low.
Offers:
For a Higher Touch with Members
Select
Our most robust OTC-only program with a high-touch member experience and more ways to shop.
FirstLine Select
Our most robust OTC-only program with a high-touch member experience and more ways to shop.
Offers:
Select+
The only program that includes our new healthy foods benefit, this high-touch option represents the latest in benefit design.
FirstLine Select+
The only program that includes our new healthy foods benefit, this high-touch option represents the latest in benefit design.
Offers:
Healthy food benefit with FirstLine Select+
Our top tier OTC program now includes a food benefit that allows your members to shop for healthy groceries in store and online using their Select+ card. There’s only one account to manage and all the costs are included in your program fee.
| Feature | Essentials | Essentials+ | Select | Select+ |
|---|---|---|---|---|
| OTC Product Selection | 250+ | 600+ | 1000s+ | 1000s+ |
| Catalog | Annual | Quarterly | Quarterly | Quarterly |
| Purchase Options | Mail Website App Phone | Mail Website App Phone | Mail Website App Phone In Store | Mail Website App Phone In Store |
| CMS Compliant | ✓ | ✓ | ✓ | ✓ |
| Home Delivery | ✓ | ✓ | ✓ | ✓ |
| Expert Member Support | ✓ | ✓ | ✓ | ✓ |
| Reporting and Metrics | ✓ | ✓ | ✓ | ✓ |
| Free Shipping on Orders $35+ | ✓ | ✓ | ✓ | ✓ |
| Quarterly Credit Expiration Option | ✓ | ✓ | ✓ | ✓ |
| Annual Credit Expiration Option | Not included | ✓ | ✓ | ✓ |
| Regular Member Updates | Not included | ✓ | ✓ | ✓ |
| Expansive Retail Network | Not included | Not included | ✓ | ✓ |
| Program Card | Not included | Not included | ✓ | ✓ |
| App with In-Store Product Scanning | Not included | Not included | ✓ | ✓ |
| Multi-Wallet Capabilities | Not included | Not included | Not included | ✓ |
 Healthy Food Benefit | Not included | Not included | Not included | ✓ |
Compare your options
| Product Selection | 250+ |
| Catalog | Annual |
| Order Options | Mail Website App Phone |
| CMS Compliant | ✓ |
| Home Delivery | ✓ |
| Expert Member Support | ✓ |
| Reporting and Metrics | ✓ |
| Free Shipping on Orders $35 | ✓ |
| Quarterly Credit Expiration Option | ✓ |
| Annual Credit Expiration Option | Not included |
| Regular Member Updates | Not included |
| Expansive Retail Network | Not included |
| Program Card | Not included |
| App with In-Store Product Scanning | Not included |
| Multi-Wallet Capabilities | Not included |
 Grocery Benefit | Not included |
| OTC Product Selection | 600+ |
| Catalog | Quarterly |
| Purchase Options | Mail Website App Phone |
| CMS Compliant | ✓ |
| Home Delivery | ✓ |
| Expert Member Support | ✓ |
| Reporting and Metrics | ✓ |
| Free Shipping on Orders $35+ | ✓ |
| Quarterly Credit Expiration Option | ✓ |
| Annual Credit Expiration Option | ✓ |
| Regular Member Updates | ✓ |
| Expansive Retail Network | Not included |
| Program Card | Not included |
| App with In-Store Product Scanning | Not included |
| Multi-Wallet Capabilities | Not included |
| Healthy Food Benefit | Not included |
| Product Selection | 1000s+ |
| Catalog | Quarterly |
| Order Options | Mail Website App Phone In-Store |
| CMS Compliant | ✓ |
| Home Delivery | ✓ |
| Expert Member Support | ✓ |
| Reporting and Metrics | ✓ |
| Free Shipping on Orders $35 | ✓ |
| Quarterly Credit Expiration Option | ✓ |
| Annual Credit Expiration Option | ✓ |
| Regular Member Updates | ✓ |
| Expansive Retail Network | ✓ |
| Program Card | ✓ |
| App with In-Store Product Scanning | ✓ |
| Multi-Wallet Capabilities | Not included |
| Grocery Benefit | Not included |
| Product Selection | 1000s+ |
| Catalog | Quarterly |
| Order Options | Mail Website App Phone In-Store |
| CMS Compliant | ✓ |
| Home Delivery | ✓ |
| Expert Member Support | ✓ |
| Reporting and Metrics | ✓ |
| Free Shipping on Orders $35 | ✓ |
| Quarterly Credit Expiration Option | ✓ |
| Annual Credit Expiration Option | ✓ |
| Regular Member Updates | ✓ |
| Expansive Retail Network | ✓ |
| Program Card | ✓ |
| App with In-Store Product Scanning | ✓ |
| Multi-Wallet Capabilities | ✓ |
| Grocery Benefit | ✓ |
The promise of a FirstLine Benefits
OTC and OTC + healthy food program
Advancing benefit design
through innovation
To deliver the best possible experience for you and your members, we review, test and innovate on everything from program design to our digital tools.
Owned by you, delivered by us
We deliver every aspect of our thoughtfully
white-labeled programs in a way that builds member trust while positioning you as an active partner in their health.
More choices for better health
By providing access to both healthy food options and over-the-counter care, you can support the many small decisions that impact a member’s health today, tomorrow and beyond.
Transparency by design
Transparency is woven into our flexible program tiers and all-inclusive pricing structure, so you can choose the exact program your members need at a price that fits your budget.
Programs
members love
92.8%
Member Satisfaction Rate+
79.7%
Net Promoter Score
8.6%
Higher retention rate for member-utilized OTC programs1
Impact your plan
Study finds giving individuals access to OTC benefits can help reduce the number of avoidable ER visits and hospital admissions, while improving member satisfaction and saving health plans millions of dollars.
1. 2020 Study: Impact of OTC programs on health plan utilization and costs.