Give your members more healthy choices

By providing access to over-the-counter products and healthy food options, you can support the many small decisions that impact a member’s health today, tomorrow and beyond. Whether you’re looking to offer OTC basics or a more robust plan that includes healthy food benefits, we’ve got a product option that will align with and fit seamlessly into your health plan.

  • Thousands of OTC and healthy food items
  • Omni-channel program
  • Expanding retail network—including Walgreens®, Walmart, CVS, Rite Aid, Giant Eagle, Duane Reade, and Schnucks
Over the counter product examples showing food and health items.

Flexible OTC and healthy food benefits help keep members satisfied

Choose from four products that can be tailored to the needs of your health plan.

For a lower touch with members

Essentials

Meets basic needs to deliver high member satisfaction at our lowest cost.

FirstLine Essentials

Meets basic needs to deliver high member satisfaction at our lowest cost.

Offers:

  • Simple, low-touch member experience.
  • Emphasis on ordering through the website and app.
  • Customizable member engagement to control costs.
Download program PDF

Essentials+

Delivers a more comprehensive member experience with broader product and shopping options while still keeping your costs low.

FirstLine Essentials+

Delivers a more comprehensive member experience with broader product and shopping options while still keeping your costs low.

Offers:

  • Simple, low-touch member experience.
  • Emphasis on ordering through the website and app.
  • Customizable member engagement to control costs.
Download program PDF

For a higher touch with members

Select

Our most robust OTC-only program with a high-touch member experience and more ways to shop.

FirstLine Select

Our most robust OTC-only program with a high-touch member experience and more ways to shop.

Offers:

  • Thousands of OTC product options.
  • Comprehensive omni-channel shopping—including in-store.
  • Expansive member education and support.
Download program PDF

Select+

The only program that includes our new healthy foods benefit, this high-touch option represents the latest in benefit design.

FirstLine Select+

The only program that includes our new healthy foods benefit, this high-touch option represents the latest in benefit design.

Offers:

  • Everything FirstLine Select offers.
  • Multi-wallet capabilities to manage OTC and grocery balance.
  • Food benefit members can use to buy healthy food in-store and online.
Download program PDF

Healthy food benefit with FirstLine Select+

Our top tier OTC program now includes a food benefit that allows your members to shop for healthy groceries in store and online using their Select+ card. There’s only one account to manage and all the costs are included in your program fee. 

FeatureEssentialsEssentials+SelectSelect+
OTC product selection400+800+1000s+1000s+
CatalogAnnualQuarterlyQuarterlyQuarterly
Purchase optionsMail
Website
App
Phone		Mail
Website
App
Phone		Mail
Website
App
Phone
In store		Mail
Website
App
Phone
In store
CMS compliant✓✓✓✓
Home delivery✓✓✓✓
Expert member support✓✓✓✓
Reporting and metrics✓✓✓✓
Free shipping on orders $35+✓✓✓✓
Quarterly credit expiration option✓✓✓✓
Annual credit expiration optionNot included✓✓✓
Regular member updatesNot included✓✓✓
Expansive retail networkNot includedNot included✓✓
Program cardNot includedNot included✓✓
App with in-store product scanningNot includedNot included✓✓
Multi-wallet capabilitiesNot includedNot includedNot included✓
Healthy food benefit Not includedNot includedNot included
✓

Compare your options

OTC product selection400+
CatalogAnnual
Purchase optionsMail
Website
App
Phone
CMS compliant✓
Home delivery✓
Expert member support✓
Reporting and metrics✓
Free shipping on orders $35+✓
Quarterly credit expiration option✓
Annual credit expiration optionNot included
Regular member updatesNot included
Expansive retail networkNot included
Program cardNot included
App with in-store product scanningNot included
Multi-wallet capabilitiesNot included
Healthy food benefit Not included
OTC product selection800+
CatalogQuarterly
Purchase optionsMail
Website
App
Phone
CMS compliant✓
Home delivery✓
Expert member support✓
Reporting and metrics✓
Free shipping on orders $35+✓
Quarterly credit expiration option✓
Annual credit expiration option✓
Regular member updates✓
Expansive retail networkNot included
Program cardNot included
App with in-store product scanningNot included
Multi-wallet capabilitiesNot included
Healthy food benefit Not included
OTC product selection1000s+
CatalogQuarterly
Purchase optionsMail
Website
App
Phone
In store
CMS compliant✓
Home delivery✓
Expert member support✓
Reporting and metrics✓
Free shipping on orders $35+✓
Quarterly credit expiration option✓
Annual credit expiration option✓
Regular member updates✓
Expansive retail network✓
Program card✓
App with in-store product scanning✓
Multi-wallet capabilitiesNot included
Healthy food benefit Not included
OTC product selection1000s+
CatalogQuarterly
Purchase optionsMail
Website
App
Phone
In store
CMS compliant✓
Home delivery✓
Expert member support✓
Reporting and metrics✓
Free shipping on orders $35+✓
Quarterly credit expiration option✓
Annual credit expiration option✓
Regular member updates✓
Expansive retail network✓
Program card✓
App with in-store product scanning✓
Multi-wallet capabilities✓
Healthy food benefit
✓

Enhance your health plan

Set up a consultation to talk about adding more options to your plan.

Let’s talk

The promise of a FirstLine Benefits
OTC and OTC + healthy food program

Advancing benefit design
through innovation

To deliver the best possible experience for you and your members, we review, test and innovate on everything from program design to our digital tools. 

  • Intuitive, member-focused website
  • Click-to-chat customer support feature
  • 4.8 star rated mobile app
  • Customizable reports

Owned by you, delivered by us

We deliver every aspect of our thoughtfully
white-labeled programs in a way that builds member trust while positioning you as an active partner in their health. 

  • Turnkey delivery
  • Seamless integration
  • White labeled experience

More choices for better health

By providing access to both healthy food options and over-the-counter care, you can support the many small decisions that impact a member’s health today, tomorrow and beyond.

  • Thousands of OTC and healthy food items
  • Omni-channel program
  • Expanding retail network—including Walgreens®, Walmart, CVS, Rite Aid, Giant Eagle, Duane Reade, and Schnucks

Transparency by design

Transparency is woven into our flexible program tiers and all-inclusive pricing structure, so you can choose the exact program your members need at a price that fits your budget.

  • Configurable program tiers
  • No hidden fees
  • Customized member engagement

Programs
members love

92.8%

Member satisfaction rate+

79.7%

Net promoter score

8.6%

Higher retention rate for member-utilized OTC programs1

Impact your plan

Study finds giving individuals access to OTC benefits can help reduce the number of avoidable ER visits and hospital admissions, while improving member satisfaction and saving health plans millions of dollars. 

Access the study
Image of the cover for the Study titled Impact of OTC programs on health plan utilization and costs by FirstLine Benefits

1. 2020 Study: Impact of OTC programs on health plan utilization and costs.