Champion choice with daily wellness options for your members.

FirstLine Benefits OTC and grocery programs fit seamlessly into your plan, giving members access to more healthy choices every day. As partners in care, we can help them take charge of their wellness.

The promise of a FirstLine Benefits
OTC and grocery program.

Advancing benefit design
through innovation.

To deliver the best possible experience for you and your members, we review, test and innovate on everything from program design to our digital tools. 

  • New grocery benefit
  • Suite of digital tools
  • Customizable reports

Owned by you.
Delivered by us. 

We deliver every aspect of our thoughtfully
white-labeled programs in a way that builds member trust while positioning you as an active partner in their health. 

  • Turnkey delivery
  • Seamless integration
  • White labeled experience

Programs
members love.

96%

Member Satisfaction Rate+

86%

Net Promoter Score

More choices for better health.

By providing access to both healthy grocery options and over-the-counter care, we’re able to support the many small decisions that impact a member’s health today, tomorrow and beyond.

  • Thousands of OTC and grocery items
  • Omni-channel program
  • Expanding retail network—including Walgreens® and Kroeger®

Transparency by design.

Transparency is woven into our flexible program tiers and all-inclusive pricing structure, so you can choose the exact program your members need at a price that fits your budget.

  • Configurable program tiers
  • No hidden fees
  • Customized member engagement

New

New

Grocery benefit for FirstLine Select +

FirstLine Benefits top tier OTC program now includes a grocery benefit that allows your members to shop for healthy food in-store using their Select+ card. There’s only one account to manage and all the costs are included in your program fee. 

Flexible OTC and grocery program options.

Choose from four products that can be tailored to the needs of your health plan.

For a Lower Touch with Members

Essentials

Meets basic needs to deliver high member satisfaction at our lowest cost.

FirstLine Essentials

Meets basic needs to deliver high member satisfaction at our lowest cost.

Offers:

  • Simple, low-touch member experience.
  • Emphasis on ordering through the website and app.
  • Customizable member engagement to control costs.

Essentials+

Delivers a more comprehensive member experience with broader product and shopping options while still keeping your costs low.

FirstLine Essentials+

Delivers a more comprehensive member experience with broader product and shopping options while still keeping your costs low.

Offers:

  • Simple, low-touch member experience.
  • Emphasis on ordering through the website and app.
  • Customizable member engagement to control costs.

For a Higher Touch with Members

Select

Our most robust OTC-only program with a high-touch member experience and more ways to shop.

FirstLine Select

Our most robust OTC-only program with a high-touch member experience and more ways to shop.

Offers:

  • Thousands of OTC product options.
  • Comprehensive omni-channel shopping—including in-store.
  • Expansive member education and support.

Select+

The only program that includes our new grocery benefit, this high-touch option represents the latest in benefit design.

FirstLine Select+

The only program that includes our new grocery benefit, this high-touch option represents the latest in benefit design.

Offers:

  • Everything FirstLine Select offers.
  • Multi-wallet capabilities to manage OTC and grocery balance.
  • Grocery benefit members can use to buy healthy food in store.
FeatureEssentialsEssentials+SelectSelect+
Product Selection250+500+1000s+1000s+
CatalogAnnualQuarterlyQuarterlyQuarterly
Order OptionsMail
Website
App
Mail
Website
App
Phone
Mail
Website
App
Phone
In Store
Mail
Website
App
Phone
In Store
CMS Compliant
Home Delivery
Expert Member Support
Reporting and Metrics
Free Shipping on Orders $30+
Quarterly Credit Expiration Option
Annual Credit Expiration OptionNot included
Regular Member UpdatesNot included
Expansive Retail NetworkNot includedNot included
Program CardNot includedNot included
App with In-Store Product ScanningNot includedNot included
Multi-Wallet CapabilitiesNot includedNot includedNot included
Grocery BenefitNot includedNot includedNot included

Compare your options

Product Selection250+
CatalogAnnual
Order OptionsMail
Website
App
CMS Compliant
Home Delivery
Expert Member Support
Reporting and Metrics
Free Shipping on Orders $30+
Quarterly Credit Expiration Option
Annual Credit Expiration OptionNot included
Regular Member UpdatesNot included
Expansive Retail NetworkNot included
Program CardNot included
App with In-Store Product ScanningNot included
Multi-Wallet CapabilitiesNot included
Grocery BenefitNot included
Product Selection500+
CatalogQuarterly
Order OptionsMail
Website
App
Phone
CMS Compliant
Home Delivery
Expert Member Support
Reporting and Metrics
Free Shipping on Orders $30+
Quarterly Credit Expiration Option
Annual Credit Expiration Option
Regular Member Updates
Expansive Retail NetworkNot included
Program CardNot included
App with In-Store Product ScanningNot included
Multi-Wallet CapabilitiesNot included
Grocery BenefitNot included
Product Selection1000s+
CatalogQuarterly
Order OptionsMail
Website
App
Phone
In Store
CMS Compliant
Home Delivery
Expert Member Support
Reporting and Metrics
Free Shipping on Orders $30+
Quarterly Credit Expiration Option
Annual Credit Expiration Option
Regular Member Updates
Expansive Retail Network
Program Card
App with In-Store Product Scanning
Multi-Wallet CapabilitiesNot included
Grocery BenefitNot included
Product Selection1000s+
CatalogQuarterly
Order OptionsMail
Website
App
Phone
In Store
CMS Compliant
Home Delivery
Expert Member Support
Reporting and Metrics
Free Shipping on Orders $30+
Quarterly Credit Expiration Option
Annual Credit Expiration Option
Regular Member Updates
Expansive Retail Network
Program Card
App with In-Store Product Scanning
Multi-Wallet Capabilities
Grocery Benefit