Champion choice with daily wellness options for your members.

FirstLine Benefits OTC and food programs fit seamlessly into your plan, giving members access to more healthy choices every day. As partners in care, we can help them take charge of their wellness.

The promise of a FirstLine Benefits
OTC and food program.

Advancing benefit design
through innovation.

To deliver the best possible experience for you and your members, we review, test and innovate on everything from program design to our digital tools. 

  • New grocery benefit
  • Suite of digital tools
  • Customizable reports

Owned by you.
Delivered by us. 

We deliver every aspect of our thoughtfully
white-labeled programs in a way that builds member trust while positioning you as an active partner in their health. 

  • Turnkey delivery
  • Seamless integration
  • White labeled experience

Programs
members love.

96%

Member Satisfaction Rate+

86%

Net Promoter Score

8.6%

Improvement in member retention.1

More choices for better health.

By providing access to both healthy food options and over-the-counter care, we’re able to support the many small decisions that impact a member’s health today, tomorrow and beyond.

  • Thousands of OTC and grocery items
  • Omni-channel program
  • Expanding retail network—including Walgreens®

Transparency by design.

Transparency is woven into our flexible program tiers and all-inclusive pricing structure, so you can choose the exact program your members need at a price that fits your budget.

  • Configurable program tiers
  • No hidden fees
  • Customized member engagement

Invest and save millions.

A recent study found investing in an over-the-counter benefit could save a 20,000-member plan up to $10.5M in claims costs. 

Access the Study
Impact of OTC study cover preview

New

New

Food benefit for FirstLine Select +

FirstLine Benefits, top tier OTC program now includes a food benefit that allows your members to shop for healthy groceries in-store and online using their Select+ card. There’s only one account to manage and all the costs are included in your program fee. 

Flexible OTC and food program options.

Choose from four products that can be tailored to the needs of your health plan.

For a Lower Touch with Members

Essentials

Meets basic needs to deliver high member satisfaction at our lowest cost.

FirstLine Essentials

Meets basic needs to deliver high member satisfaction at our lowest cost.

Offers:

  • Simple, low-touch member experience.
  • Emphasis on ordering through the website and app.
  • Customizable member engagement to control costs.
Download Program PDF

Essentials+

Delivers a more comprehensive member experience with broader product and shopping options while still keeping your costs low.

FirstLine Essentials+

Delivers a more comprehensive member experience with broader product and shopping options while still keeping your costs low.

Offers:

  • Simple, low-touch member experience.
  • Emphasis on ordering through the website and app.
  • Customizable member engagement to control costs.
Download Program PDF

For a Higher Touch with Members

Select

Our most robust OTC-only program with a high-touch member experience and more ways to shop.

FirstLine Select

Our most robust OTC-only program with a high-touch member experience and more ways to shop.

Offers:

  • Thousands of OTC product options.
  • Comprehensive omni-channel shopping—including in-store.
  • Expansive member education and support.
Download Program PDF

Select+

The only program that includes our new grocery benefit, this high-touch option represents the latest in benefit design.

FirstLine Select+

The only program that includes our new grocery benefit, this high-touch option represents the latest in benefit design.

Offers:

  • Everything FirstLine Select offers.
  • Multi-wallet capabilities to manage OTC and grocery balance.
  • Food benefit members can use to buy healthy food in store and online.
Download Program PDF
FeatureEssentialsEssentials+SelectSelect+
Product Selection250+500+1000s+1000s+
CatalogAnnualQuarterlyQuarterlyQuarterly
Order OptionsMail
Website
App		Mail
Website
App
Phone		Mail
Website
App
Phone
In Store		Mail
Website
App
Phone
In Store
CMS Compliant✓✓✓✓
Home Delivery✓✓✓✓
Expert Member Support✓✓✓✓
Reporting and Metrics✓✓✓✓
Free Shipping on Orders $30+✓✓✓✓
Quarterly Credit Expiration Option✓✓✓✓
Annual Credit Expiration OptionNot included✓✓✓
Regular Member UpdatesNot included✓✓✓
Expansive Retail NetworkNot includedNot included✓✓
Program CardNot includedNot included✓✓
App with In-Store Product ScanningNot includedNot included✓✓
Multi-Wallet CapabilitiesNot includedNot includedNot included✓
Grocery BenefitNot includedNot includedNot included✓

Compare your options

Product Selection250+
CatalogAnnual
Order OptionsMail
Website
App
CMS Compliant✓
Home Delivery✓
Expert Member Support✓
Reporting and Metrics✓
Free Shipping on Orders $30+✓
Quarterly Credit Expiration Option✓
Annual Credit Expiration OptionNot included
Regular Member UpdatesNot included
Expansive Retail NetworkNot included
Program CardNot included
App with In-Store Product ScanningNot included
Multi-Wallet CapabilitiesNot included
Grocery BenefitNot included
Product Selection500+
CatalogQuarterly
Order OptionsMail
Website
App
Phone
CMS Compliant✓
Home Delivery✓
Expert Member Support✓
Reporting and Metrics✓
Free Shipping on Orders $30+✓
Quarterly Credit Expiration Option✓
Annual Credit Expiration Option✓
Regular Member Updates✓
Expansive Retail NetworkNot included
Program CardNot included
App with In-Store Product ScanningNot included
Multi-Wallet CapabilitiesNot included
Grocery BenefitNot included
Product Selection1000s+
CatalogQuarterly
Order OptionsMail
Website
App
Phone
In Store
CMS Compliant✓
Home Delivery✓
Expert Member Support✓
Reporting and Metrics✓
Free Shipping on Orders $30+✓
Quarterly Credit Expiration Option✓
Annual Credit Expiration Option✓
Regular Member Updates✓
Expansive Retail Network✓
Program Card✓
App with In-Store Product Scanning✓
Multi-Wallet CapabilitiesNot included
Grocery BenefitNot included
Product Selection1000s+
CatalogQuarterly
Order OptionsMail
Website
App
Phone
In Store
CMS Compliant✓
Home Delivery✓
Expert Member Support✓
Reporting and Metrics✓
Free Shipping on Orders $30+✓
Quarterly Credit Expiration Option✓
Annual Credit Expiration Option✓
Regular Member Updates✓
Expansive Retail Network✓
Program Card✓
App with In-Store Product Scanning✓
Multi-Wallet Capabilities✓
Grocery Benefit✓

1. 2020 Study: Impact of OTC programs on health plan utilization and costs.

Ready to enhance your health plan?

Set up a consultation to talk about adding more options to your plan.

Let’s Talk