Champion choice with daily wellness options for your members.
FirstLine Benefits OTC and grocery programs fit seamlessly into your plan, giving members access to more healthy choices every day. As partners in care, we can help them take charge of their wellness.
The promise of a FirstLine Benefits
OTC and grocery program.
Advancing benefit design
through innovation.
To deliver the best possible experience for you and your members, we review, test and innovate on everything from program design to our digital tools.
Owned by you.
Delivered by us.
We deliver every aspect of our thoughtfully
white-labeled programs in a way that builds member trust while positioning you as an active partner in their health.
Programs
members love.
96%
Member Satisfaction Rate+
86%
Net Promoter Score
More choices for better health.
By providing access to both healthy grocery options and over-the-counter care, we’re able to support the many small decisions that impact a member’s health today, tomorrow and beyond.
Transparency by design.
Transparency is woven into our flexible program tiers and all-inclusive pricing structure, so you can choose the exact program your members need at a price that fits your budget.
New
New
Grocery benefit for FirstLine Select +
FirstLine Benefits top tier OTC program now includes a grocery benefit that allows your members to shop for healthy food in-store and online using their Select+ card. There’s only one account to manage and all the costs are included in your program fee.
Flexible OTC and grocery program options.
Choose from four products that can be tailored to the needs of your health plan.
For a Lower Touch with Members
Essentials
Meets basic needs to deliver high member satisfaction at our lowest cost.
FirstLine Essentials
Meets basic needs to deliver high member satisfaction at our lowest cost.
Offers:
Essentials+
Delivers a more comprehensive member experience with broader product and shopping options while still keeping your costs low.
FirstLine Essentials+
Delivers a more comprehensive member experience with broader product and shopping options while still keeping your costs low.
Offers:
For a Higher Touch with Members
Select
Our most robust OTC-only program with a high-touch member experience and more ways to shop.
FirstLine Select
Our most robust OTC-only program with a high-touch member experience and more ways to shop.
Offers:
Select+
The only program that includes our new grocery benefit, this high-touch option represents the latest in benefit design.
FirstLine Select+
The only program that includes our new grocery benefit, this high-touch option represents the latest in benefit design.
Offers:
| Feature | Essentials | Essentials+ | Select | Select+ |
|---|---|---|---|---|
| Product Selection | 250+ | 500+ | 1000s+ | 1000s+ |
| Catalog | Annual | Quarterly | Quarterly | Quarterly |
| Order Options | Mail Website App | Mail Website App Phone | Mail Website App Phone In Store | Mail Website App Phone In Store |
| CMS Compliant | ✓ | ✓ | ✓ | ✓ |
| Home Delivery | ✓ | ✓ | ✓ | ✓ |
| Expert Member Support | ✓ | ✓ | ✓ | ✓ |
| Reporting and Metrics | ✓ | ✓ | ✓ | ✓ |
| Free Shipping on Orders $30+ | ✓ | ✓ | ✓ | ✓ |
| Quarterly Credit Expiration Option | ✓ | ✓ | ✓ | ✓ |
| Annual Credit Expiration Option | Not included | ✓ | ✓ | ✓ |
| Regular Member Updates | Not included | ✓ | ✓ | ✓ |
| Expansive Retail Network | Not included | Not included | ✓ | ✓ |
| Program Card | Not included | Not included | ✓ | ✓ |
| App with In-Store Product Scanning | Not included | Not included | ✓ | ✓ |
| Multi-Wallet Capabilities | Not included | Not included | Not included | ✓ |
 Grocery Benefit | Not included | Not included | Not included | ✓ |
Compare your options
| Product Selection | 250+ |
| Catalog | Annual |
| Order Options | Mail Website App |
| CMS Compliant | ✓ |
| Home Delivery | ✓ |
| Expert Member Support | ✓ |
| Reporting and Metrics | ✓ |
| Free Shipping on Orders $30+ | ✓ |
| Quarterly Credit Expiration Option | ✓ |
| Annual Credit Expiration Option | Not included |
| Regular Member Updates | Not included |
| Expansive Retail Network | Not included |
| Program Card | Not included |
| App with In-Store Product Scanning | Not included |
| Multi-Wallet Capabilities | Not included |
| Grocery Benefit | Not included |
| Product Selection | 500+ |
| Catalog | Quarterly |
| Order Options | Mail Website App Phone |
| CMS Compliant | ✓ |
| Home Delivery | ✓ |
| Expert Member Support | ✓ |
| Reporting and Metrics | ✓ |
| Free Shipping on Orders $30+ | ✓ |
| Quarterly Credit Expiration Option | ✓ |
| Annual Credit Expiration Option | ✓ |
| Regular Member Updates | ✓ |
| Expansive Retail Network | Not included |
| Program Card | Not included |
| App with In-Store Product Scanning | Not included |
| Multi-Wallet Capabilities | Not included |
| Grocery Benefit | Not included |
| Product Selection | 1000s+ |
| Catalog | Quarterly |
| Order Options | Mail Website App Phone In Store |
| CMS Compliant | ✓ |
| Home Delivery | ✓ |
| Expert Member Support | ✓ |
| Reporting and Metrics | ✓ |
| Free Shipping on Orders $30+ | ✓ |
| Quarterly Credit Expiration Option | ✓ |
| Annual Credit Expiration Option | ✓ |
| Regular Member Updates | ✓ |
| Expansive Retail Network | ✓ |
| Program Card | ✓ |
| App with In-Store Product Scanning | ✓ |
| Multi-Wallet Capabilities | Not included |
| Grocery Benefit | Not included |
| Product Selection | 1000s+ |
| Catalog | Quarterly |
| Order Options | Mail Website App Phone In Store |
| CMS Compliant | ✓ |
| Home Delivery | ✓ |
| Expert Member Support | ✓ |
| Reporting and Metrics | ✓ |
| Free Shipping on Orders $30+ | ✓ |
| Quarterly Credit Expiration Option | ✓ |
| Annual Credit Expiration Option | ✓ |
| Regular Member Updates | ✓ |
| Expansive Retail Network | ✓ |
| Program Card | ✓ |
| App with In-Store Product Scanning | ✓ |
| Multi-Wallet Capabilities | ✓ |
| Grocery Benefit | ✓ |