The ripple of our impact
Our purpose as a company is to make the healthy choice the easy choice—for both health plans and members. We do this by working with organizations like yours to give people access to products they need to make better decisions for their health.
We make it our business to understand the diverse needs of members like yours. Through this understanding, we can help you choose the supplemental benefits that will best serve their health and your bottom line.
Member impact
Support healthy decision making by giving members access to products and education —all at no cost to them.
81%
of adults use OTC medicines as a first response to minor ailments2
5.2 million
older Americans faced the threat of hunger in 20193
93.2%
Member satisfaction rate4
Health care utilization impact
When members take advantage of their OTC benefits, it can make a positive impact on how they use the healthcare system.
40%
less hospital admissions in member-utilized OTC programs1
26%
less ER visits in member-utilized OTC programs1
47%
less avoidable admissions in member-utilized OTC programs1
The faces behind our work
Every individual on our team is dedicated to the companies we work with, the members we support and the communities we serve.
Sana Hashmi
Vice President
The inventive and creative nature of the programs FirstLine Benefits offers gives Sana the opportunity to work with clients who are excited to try something different. She leans into and builds upon these relationships finding new ways to help better lives in the process. Relationships are a major part of every aspect of her life. Her family spans cousins, aunts, uncles and friends. An early riser, she enjoys the solitary quiet of her daily morning run followed by a peaceful yoga session.
Alison Edgar
Senior Project Manager, Digital
For Alison, emerging trends and changing technology represent an opportunity to improve the lives of our members. She’s inspired by the joy and confidence even the simplest tools can bring to their daily choices. Pulling together and guiding talent from across FirstLine Benefits departments and partner teams, she plays a major role in shaping the member experience. When she’s able to pull herself away from her work, she strikes out with her family and dog to camp, hike, and capture the beauty of nature across the country.
1. 2020 Study: Impact of OTC programs on healthcare utilization and cost.
2. For ailments such as allergies, pain, cough and cold, and acid reflux/upset stomach. Understanding Trust in Over-the-Counter Medicine: Consumer and Healthcare Provider Perspectives. Nielsen and IMS, Mar. 2013
3. https://www.feedingamerica.org/
4. FirstLine Benefits’ internal program analysis