The ripple of our impact.
Our purpose as a company is to make the healthy choice the easy choice—for both health plans and members. We do this by working with organizations like yours to give people access to products they need to make better decisions for their health.
We make it our business to understand the diverse needs of members like yours. Through this understanding, we can help you choose the supplemental benefits that will best serve their health and your bottom line.
Health plan impact
Our suite of products can help improve your satisfaction metrics with benefits members want and use.
Improvement in member retention for FirstLine Benefits OTC programs1
Support healthy decision making by giving members access to products and education —all at no cost to them.
older Americans faced the threat of hunger in 20192
Member Satisfaction Rate3
The faces behind our work.
Every individual on our team is dedicated to the companies we work with, the members we support and the communities we serve.
The inventive and creative nature of the programs FirstLine Benefits offers gives Sana the opportunity to work with clients who are excited to try something different. She leans into and builds upon these relationships finding new ways to help better lives in the process. Relationships are a major part of every aspect of her life. Her family spans cousins, aunts, uncles and friends. An early riser, she enjoys the solitary quiet of her daily morning run followed by a peaceful yoga session.
Senior Project Manager, Digital
For Alison, emerging trends and changing technology represent an opportunity to improve the lives of our members. She’s inspired by the joy and confidence even the simplest tools can bring to their daily choices. Pulling together and guiding talent from across FirstLine Benefits departments and partner teams, she plays a major role in shaping the member experience. When she’s able to pull herself away from her work, she strikes out with her family and dog to camp, hike, and capture the beauty of nature across the country.
1. 2020 Study: Impact of OTC programs on healthcare utilization and cost.
2. For ailments such as allergies, pain, cough and cold, and acid reflux/upset stomach. Understanding Trust in Over-the-Counter Medicine: Consumer and Healthcare Provider Perspectives. Nielsen and IMS, Mar. 2013
4. FirstLine Benefits’ internal program analysis