The ripple of our impact

Our purpose as a company is to make the healthy choice the easy choice—for both health plans and members. We do this by working with organizations like yours to give people access to products they need to make better decisions for their health.

We make it our business to understand the diverse needs of members like yours. Through this understanding, we can help you choose the supplemental benefits that will best serve their health and your bottom line.

“The OTC benefit allows our members to keep their costs low and have items shipped to their home without worries. It puts us in a position to lift the burden our members face on a daily basis.”
Health Plan CEO
A cheerful customer being served at his local pharmacy.

Health plan impact

Our suite of products can help improve your satisfaction metrics with benefits members want and use.


Member satisfaction rate4


Net Promoter Score4


Higher retention rate for member-utilized OTC programs1

Member impact

Support healthy decision making by giving members access to products and education —all at no cost to them.


of adults use OTC medicines as a first response to minor ailments2

5.2 million

older Americans faced the threat of hunger in 20193


Member satisfaction rate4

Health care utilization impact

When members take advantage of their OTC benefits, it can make a positive impact on how they use the healthcare system.


less hospital admissions in member-utilized OTC programs1


less ER visits in member-utilized OTC programs1


less avoidable admissions in member-utilized OTC programs1

“There are many stories about how these programs allow members to do things they couldn’t before. One used the money she saved to join a local cooking class. Another bought Christmas presents for her grandkids.”
Health Plan Member Engagement Manager

The faces behind our work

Every individual on our team is dedicated to the companies we work with, the members we support and the communities we serve.

Picture of Sana Hashmi - Senior Vice President

Sana Hashmi

Vice President

The inventive and creative nature of the programs FirstLine Benefits offers gives Sana the opportunity to work with clients who are excited to try something different. She leans into and builds upon these relationships finding new ways to help better lives in the process. Relationships are a major part of every aspect of her life. Her family spans cousins, aunts, uncles and friends. An early riser, she enjoys the solitary quiet of her daily morning run followed by a peaceful yoga session.

Alison Edgar

Senior Project Manager, Digital

For Alison, emerging trends and changing technology represent an opportunity to improve the lives of our members. She’s inspired by the joy and confidence even the simplest tools can bring to their daily choices. Pulling together and guiding talent from across FirstLine Benefits departments and partner teams, she plays a major role in shaping the member experience. When she’s able to pull herself away from her work, she strikes out with her family and dog to camp, hike, and capture the beauty of nature across the country.

1. 2020 Study: Impact of OTC programs on healthcare utilization and cost.
2. For ailments such as allergies, pain, cough and cold, and acid reflux/upset stomach. Understanding Trust in Over-the-Counter Medicine: Consumer and Healthcare Provider Perspectives. Nielsen and IMS, Mar. 2013
4. FirstLine Benefits’ internal program analysis