The ripple of
our impact.

Our purpose as a company is to make the healthy choice the easy choice. We do this by working with organizations like yours to give people access to products they need to make better decisions for their health.

Health plan impact.

Our suite of products can help improve your satisfaction metrics with benefits members want and use.


Member Satisfaction Rate


Utilization rate for FirstLine Benefits OTC programs


Net Promoter Score

Explore our total impact

Download our annual report to get more data.

“There are many stories about how these programs allow members to do things they couldn’t before. One used the money she saved to join a local cooking class. Another bought Christmas presents for her grandkids.”
Health Plan Member Engagement Manager

Member impact.

By giving members access to products and education, we can support healthy decision making. All at no cost to them.


of adults use OTC medicines as a first response to minor ailments.1

8.6 millon

older Americans faced the threat of hunger in 2016.2


Member Satisfaction Rate3

“The OTC benefit allows our members to keep their costs low and have items shipped to their home without worries. It puts us in a position to lift the burden our members face on a daily basis.”
Health Plan CEO

Community impact.

We’re committed to serving our communities as a company and as a team. Throughout the year, we host events and volunteer with organizations that embody the passion we have for making healthy choices easy and more accessible for all.

The faces behind our work.

Every individual on our team is dedicated to the companies we work with, the members we support and the communities we serve.

Deb Telon

Director of Growth and Product Strategy

An entrepreneur at her core, Deb flourishes in a fast-paced innovative environment. She has a passion and a curiosity for marketplace obstacles and insights—and at FirstLine Benefits she gets to use that passion to help clients serve vulnerable people. Through her work, she ensures members have what they need to live healthier lives. She relishes a good adventure in life outside the office. Exploring new destinations, cultures and food on her travels, salsa dancing, and entertaining friends and family are some of her favorite things.

Sana Hashmi

Senior Vice President

The inventive and creative nature of the programs FirstLine Benefits offers gives Sana the opportunity to work with clients who are excited to try something different. She leans into and builds upon these relationships finding new ways to help better lives in the process. Relationships are a major part of every aspect of her life. Her family spans cousins, aunts, uncles and friends. An early riser, she enjoys the solitary quiet of her daily morning run followed by a peaceful yoga session.

1. For ailments such as allergies, pain, cough and cold, and acid reflux/upset stomach. Understanding Trust in Over-the-Counter Medicine: Consumer and Healthcare Provider Perspectives. Nielsen and IMS, Mar. 2013
3. 77 percent of U.S. adults take dietary supplements.